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Thursdays 6 pm-8:30 pm. June 6, 13, 20 and 27.
Tuition: $150 + $10 registration fee
University of Washington campus - Seattle

Do you have a small business in the greater Seattle area, or are you planning to start one? A good online marketing plan is essential.

Topics covered include:

  • Developing your brand voice
  • Setting up and optimizing a website
  • Building a social media marketing strategy
  • Reputation management
  • And more! 

Whether you are just starting a business, or you’ve had one for years but have never gotten the online part figured out, you’ll leave this Seattle business marketing class with enough knowledge to be your own digital marketing consultant.

What is digital marketing?

Marketing has moved into two camps – digital and traditional. Traditional marketing is radio, TV and print, while digital marketing includes any marketing efforts that use an electronic device or the internet. This includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Social Advertising, Websites, Email, Apps, online reputation management and more.

The great part about digital marketing is it can be more cost effective than traditional marketing, giving small business owners access to new tools they’ve never had before! We are in an amazing era for small business marketing, and with this course you’ll know your business is taking advantage of the right strategies and tools!

What to expect in this class

What can a marketing class do for you, that will improve your business’s presence on the web? You’ll find out, as this class moves along.

We’ll start with a little Marketing 101 to get everyone up to speed. Then we’ll cover setting up your small business online the right way, including getting properly listed on Google, Apple Maps, Bing, Yelp and Facebook.

Next we’ll define your brand voice. Your business should have a personality that people can relate to. Is your business serious? Professional? Funny? Witty? Clever? You will walk away with a better understanding of your brand’s voice. Then you’ll be able to incorporate that into everything your business does, creating a cohesive experience for your customers.

If your business already has a website, we’ll review it to see how effective it is. Does it fit your brand voice? Is it set up to be discovered by Google? If you don’t have a website, we’ll review what it takes to set one up.

Want a social media strategy? This course will cover the best TWO social media networks for you to be on, because who has time to be on them all? How often should you post on social media? What should you post on social media? You’ll walk away with answers to those questions and a complete social media marketing strategy. As a bonus, you’ll learn a brainstorming strategy that works for everyone – even people who say they “aren’t creative.” :)

In the end you’ll have learned best practices for Facebook Marketing, Instagram Marketing, Twitter Marketing and whatever social network happens to burst onto the scene between now and when this class starts.

Finally this course will discuss the importance of “social proof,” or your online reputation. Having no online reputation will hurt you almost as much as having a bad online reputation. You’ll learn strategies to get more great reviews for your business.